J.D. Power Study Reveals Nissan Is Meeting Its Goal Of Improving Performance & Satisfaction Of Their Vehicles

February 17th, 2021 by

Nissan saw four vehicles awarded top segment honors in the J.D. Power 2020 Automotive Performance, Execution, and Layout (APEAL) Study, released earlier this summer. The study has been happening yearly for 25 years, measuring owners’ emotional attachment and excitement with their new vehicles based on 37 points on a wide scale, including comfort, luxury, acceleration, and more. All these attributes and ratings are taken together to make the APEAL index score.

Nissan’s Overall Brand Ranking

In 2019, Nissan was in 14th place overall as a brand in this study. This year, that ranking jumped significantly: into a 6th-place tie. For Nissan, this shows that their company-wide goals to increase performance and satisfaction are being met. Specifically, these goals are being met through an improving and changing lineup of vehicles, with a new electric SUV coming in the Ariya and overhauled redesigned in recent years, like with the Versa & Sentra.

“Delighting our customers takes a combined effort in partnership with our dealers,” says Mike Colleran, senior vice president of U.S. Marketing & Sales, Nissan North America. Dealerships like Newton Nissan South contribute to these rankings because we have to communicate the lineup changes, improvements, and more to our customers. We provide the “why” behind the Nissan brand, and we back that up with the “why” of our own dealership values and the way we treat our customers.

Individual Model Rankings

Contributing to the overall ranking were the big jumps of four vehicles in their segments for the study. Coming in with the best performance in its segment, the all-new 2020 Nissan Versa scored 42 points above the compact car segment’s average! The all-new Versa was right behind it, 41 points ahead for its small car segment. The Maxima performance was strong as well, scoring 30 points ahead for the large car average. And finally, the Armada also ranked 25 points above average for large SUVs.

Highlights Of These Winners

These winners are either brand-new contenders, like the very recently revamped Versa and Sentra, or repeat offenders like the Nissan Maxima winning for the 3rd year in a row in its segment. Each vehicle has its own highlights that are significant to their ranking.

The Nissan Sentra, with its best performance overall in the study, was all-new for 2020, with multiple safety features standard, new exterior design, and a more powerful engine–while remaining one of the most affordable compact cars on the market.

The Nissan Versa was also redesigned for 2020 with new exterior and exterior features, upgraded engine, and a standard safety shield on most models that many entry-level small cars lack.

The Nissan Maxima won for the 3rd year in a row as the popular sportsy-without-the-price-tag vehicle. One of the biggest upgrades was the addition of the Nissan Safety Shield 360 to all grade levels. Included in this safety package are assist tools such as Automatic Emergency Braking, Blind Spot Warning, and more.

The Nissan Armada is the ever-popular large SUV with the bold styling and family adventure capabilities like towing and lots of room with a 3rd row and flexible cargo space as well.

When Nissan Wins, So Do You

These wins are directly from the customers who own these vehicles, which proves the lasting impact that Nissan ownership has on its loyal or fresh customers. When Nissan wins awards like these, in multiple classes of cars and SUVs, it shows the unwavering commitment of Nissan to keep its products fresh, long-lasting, powerful, and affordable. These are wins for those looking for a new Nissan or shopping for the best car choice for their family.

Newton Nissan of Gallatin is committed to honoring these awards by pairing these award-winning vehicles with award-winning customer service. Let us show off these winners to you on our website or in our showroom today!